|Cancer survivor and 7-time Tour de France winner Lance Armstrong and 24 other bike riders kicked off the nine-day journey Thursday, September 29th in San Diego, and arrived in Washington, D.C., Saturday, October 8th. |
The dazzling image covers five sides of the bus so it can be viewed by spectators up close as well as afar from overpasses and by TV cameras tracking the event from above. Berry & Homer produced the image on a pressure-sensitive vinyl using a VuTek 3360 grand format solvent inkjet output device.
"The grand-format output device is a giant ink-jet printer," says Berry & Homer Vice President of Sales & Marketing, Jim Eby. "It disperses ink at 360 dots per inch (dpi). This high resolution is necessary since the bus will serve as both a rolling billboard and a static display that people can view up close. The 48" wide sheets were applied by our skilled installation crew making this project a turnkey solution for our client," Eby said.
"We have a long-standing relationship with Bristol-Myers Squibb, but this marks the first Tour of Hope bus wrap we did for them. It's a great event with a worthy cause and we're very pleased to contribute," says Eby.
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