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SunRace buys Sturmey Archer
02/24/2001
SunRace Buys Sturmey Archer

 

The Taiwanese company SunRace, manufacturer of transmission componentry, has bought the English firm Sturmey Archer. The classical leather made saddle manufacturer Brooks is owned by Sturmey Archer, and until now it is unknown if SunRace will also lead the control of this company.

This acquisition is a part of†a strategy† for growth that lead SunRace to compete in a higher market segment than never before in the 2000 season year with the acquisition of JuJu componentry. In 2001,† SunRace will try to point even higher with their Five-Ten concept that will be introduced soon.

Part of the industry has given this struggle for improving a cool reception, but that also happened when in the middle 70ís, a little company called Shimano started to try to fight against SunTour and the European componentry manufacturers. www.sunrace.com

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