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Race Face Extends UCF Deadline
 
08/16/2001
Race Face Extends UCF Deadline
By David Díaz BlancoVancouver, B.C. - Race Face Components Inc., one of North America's leading producers of high performance mountain bike components and clothing, announced today that it will be extending the submission deadline for the Ultimate Freeride Challenge.

The decision, prompted by overwhelming demand from the mountain biking community, extends the submission deadline from August 15, 2001 to January 15, 2002.

"Many cross-country and downhill racers expressed their concern with the timing of the contest." explains Race Face marketing coordinator, Marshall Rutman. "Their busy racing and promotion schedules simply didn't allow them to put in the necessary time to assemble a video submission. We've extended the deadline past the prime racing season so now anyone who wants to enter can do so without taking the focus off their careers."

"We've been blown away by the quality of the videos we've received so far and would like to reward those riders who worked so hard to get their videos in to us before the original deadline." continues Rutman. "As a token of our appreciation, we'll be sending each entrant a selected item from our brand new 2002 clothing line."

As a result of the extended deadline, the winner of the UFC - originally planned to be announced at the Interbike convention in Las Vegas will now be crowned on March 21st, 2002 at the Sea Otter Classic in Monterey, California.

The Ultimate Freeride Challenge calls for riders to submit a 60 second riding video of themselves, doing whatever they feel best represents the new school of freeriding. Race Face will pick the top 16 entries and post them online in head to head battles with their online community picking the winners. The winners will advance until there are two finalists remaining. While the online voting continues, the two lucky finalists will be flown down to Monterey, California where the votes will be tallied and amidst a flurry of media attention, Race Face will crown the first ever ULTIMATE FREERIDE CHAMPION!

Race Face Bicycle Components Inc. is a manufacturer of high-end performance mountain bike components and clothing. Seventy full-time employees currently produce cranks, bottom brackets, chain-rings, seatposts, handle-bars, head-sets, and a life-style cycling clothing line for sale in thirty countries worldwide.

www.raceface.com



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