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Sports Authority Reaches Agreement to Distribute Diamond Back
 
10/29/2001
The Sports Authority, Inc., the nation's largest full-line sporting goods retailer, announced today that it has reached a distribution agreement with Diamondback Bicycles, one of the leading bicycle manufacturers in the country. A full-line of bicycles for men, women and children will be in all of The Sports Authority stores by the end of October.

"Diamondback Bicycles will be added to The Sports Authority's Action Sports department. The addition of this premier bicycle brand is important to our overall strategy to enhance our 'authority' position with our customers, and within the sporting goods industry," commented Michael O'Connor, Senior Vice President/GMM. "Along with existing premier bicycle brands such as Mongoose and Huffy, Diamondback will further strengthen The Sports Authority's position as an action sports authority," continued O'Connor.

Diamondback bicycles will be available for men, women and children in Comfort, BMX, Freestyle, Mountain and Cruisers at TSA stores nationwide.

"We are very pleased to have the opportunity to strategically align ourselves with The Sports Authority program," said Joe Shannon, Diamondback Bicycle Vice President of Sales. "TSA's number of outlets combined with the strength of the Diamondback Bicycle line will enable both our companies to further enhance brand identification to our customers."

www.diamondback.com



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