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Madformountainbiking.com Has Announced Its Closure
 
11/12/2001
Madformountainbiking.com is a U.K. based Mountain Bike specific online publication that was a part of the Madforsport.com network of sports related sites, has announced that they will not longer be updating their site and they have begun to seek an outside buyer for the site. MadforSport.com was launched in 2000 by CEO Tony Harris, the former divisional managing director of Emap Fashion and Media. He was joined by four other former EMAP employees that became the core team behind the site.

Madforsport.com had an initial budget of over $5.8 million and had a strong team of freelance contributors. All freelance contributors were let go in August when they cut their promotional budget at the same time. Their traffic only peaked at 30,000 unique visitors a month and this was not close to their projections and prevented them from reach advertising revenue targets.

Jane Duggan, the managing director of Madforsport.com, said that no decision had yet been made on whether the site will be wiped from the ether or left static with no updates. "There's so much on there we could easily leave it online for people to continue using. Gear reviews may become dated in time but much of the rest of the content will stay fresh. Unless somebody builds a motorway on the Isle of Wight, our ride guide for there will stay current for a long time."

There are no plans in the works to close the other two sites that were part of the network: madforsailing.com and madforscuba.com.

www.madformoutainbiking.com



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