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Haro Bicycle and Norco Sign Exclusive Distribution Agreement in Canada
 
04/05/2002
Haro Bicycle Corp. and Norco Products Ltd. announced today that they have signed an exclusive Canadian distribution agreement. Financial terms were not disclosed.

Under terms of the agreement Norco will be the exclusive distributor of the 2003 Haro product line throughout Canada. Norco will also be responsible for sales and customer service.

Prior to this agreement, Haro was distributed in Canada by Genesis Cycles. "Wešve been successful in growing the Haro brand worldwide by working with professional, top-notch distributors, such as Genesis Cycles, and now, Norco," said Jim Ford, President of Haro Bicycle Corp. "We are impressed with Norco's team and believe that, through them, we can better provide our Canadian customers the support they need to grow with us."

"Haro Bikes is a world-class organization and we are very excited to be partnering with them," said Jim Harman, President of Norco. "Harošs 2003
line strengthens our current product offerings and provides both of our companies with a very good opportunity for future growth in the Canadian
market."

Norco will begin to distribute Haro products early this summer when Haro's 2003 product line becomes available. With 38 years of serving the Canadian bicycle market, Norco Products is one of Canada's leading independent bicycle distributors, carrying its own Norco bike line along with a
comprehensive selection of bicycle parts and accessories.

Haro Bicycle Corp. is a leading worldwide designer and manufacturer of bicycles, parts and accessories to the BMX, dirt, freestyle/street and all
terrain bike (ATB) markets. The Company currently has over 1600 dealers throughout the United States and distributors in thirty-six countries
worldwide. Haro Bikes was founded in 1978 by Bob Haro, who is known in the BMX industry as the "Father of Freestyle".

www.harobikes.com



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