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Shimano: Field Test
Shimano: Field Test Shimano is very interested on what cyclists think about existing products and what type of products that they feel would be useful and not yet produced by any manufacturer. Sometimes it is very difficult for manufacturers to get in touch with the thoughts of their potential clients, so Shimano has taken a radical decision to have a reliable view of the direction which the market should move.

A group of engineers will visit Bicycle shops from Japan, U.S.A. and Europe, to see what are the likes and dislikes of bike riders about existing products. They will also take a look to the problems that their customers have had when they use their bicycles. The staff of each shop visited will be talked with to determin which are the most common troubles they have with the bikes they repair, which items are the best selling, and which items have no demand from customers and why.

This is not the first time that Shimano has moved their engineers into the battle field: In the eighties, when they developed SIS, employees from the Japanese company helped bicycle mechanics at the shops and the racers to comprehend all the secrets about indexed systems.

The next time you enter a shop, maybe you will find one of these engineers.

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