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Outdoor Life Network and Norba's New Alliance
 
04/09/2001
Outdoor Life Network and Norba's New AllianceCOLORADO SPRINGS, Colo. (April 7, 2001) -- The National-Off Road Bicycle Association (NORBA) inked a deal, creating a strategic alliance with Outdoor Life Network (OLN) and GaleForce Sports Marketing to take the Chevy Trucks NORBA National Championship Series to a new level.

NORBA Managing Director Leslie Klein said the new alliance creates the opportunity for all parties to enhance the series through increased marketing and promotional efforts, and build on the sport's strongest and most-recognized domestic series.

In addition to its new commitment, OLN, who began broadcasting the NORBA Nationals in 2000, is doubling its coverage from last year to 10 hours of original programming in 2001. GaleForce began its involvement with the NORBA Nationals in 1999, when it came on board as a sports marketing partner. The company is best known for its world-caliber cycling events in California -- the Mercury Sea Otter Classic in Monterey and the mountain biking World Cup in Napa Valley.

"This partnership will ensure the NORBA National Championship Series has an integrated approach to marketing, sponsorship, promotion, technical operations, television production, Internet and advertising," Klein said. "We are excited about expanding the team behind the NORBA Nationals. The agreement creates a three-way partnership between broadcast partner OLN, sports marketing and management company GaleForce, and NORBA, the national governing body for mountain bike racing in the United States."

Peter Englehart, Senior Vice President of Programming and Production for OLN, added: "Our continuing partnership with NORBA not only reaffirms our commitment to the cycling community but also gives our audience the opportunity to see an action-packed series of events that showcase mountain biking's finest."

GaleForce President Rick Sutton added that his experienced event staff will continue to bring new dimensions to the series.

"GaleForce is excited to build on the equity NORBA has created in its National Championship Series," said Sutton. "Thanks to the growth the NORBA Nationals has experienced in the past two years, we are very optimistic about the future. GaleForce's promotional and operational experience, coupled with OLN's media and sales expertise, will complement NORBA and result in a unique outdoor experience for participants, spectators and viewers."

For those who can't make it to the events or just want to re-live them, OLN will air action from each of the series' five venues Thursday evenings beginning June 14 at 8 PM EST/PST. Cross-country, short-track cross-country, downhill and dual slalom are all included in the coverage.

NORBA (www.usacycling.org/mtb) is a member association of USA Cycling, the national governing body for the sport. The NORBA Nationals award national titles to elite, junior and masters racers in cross-country, downhill, short-track cross-country and dual slalom. Started in 1989, the NORBA Nationals have continued to increase in participation. Last year, the series boasted 11,000 racers and 100,000 spectators.

The NORBA National Championship Series is one of the major components of OLN's unprecedented season of cycling coverage in 2001, which also in includes exclusive daily live coverage of the Tour de France, Giro d'Italia and the Vuelta a Espana. Other top events scheduled to air are the Paris-Roubaix, Liege-Bastone-Liege, the entire UCI Mountain Bike and Road Cycling World Cup seasons, the Mercury Sea Otter Classic and UCI World Mountain Bike Championships.

The leader in adventure TV, Outdoor Life Network (www.OLNTV.com) offers original and exclusive programming targeted to outdoor enthusiasts of all kinds. The 24-hour cable network, now available in 35 million homes, is the leading source for television coverage of outdoor adventure sports and wildlife and environmental issues.

2001 CHEVY TRUCKS NORBA NATIONAL CHAMPIONSHIP SERIES ON OUTDOOR LIFE NETWORK
June 14: Snow Summit, Calif., DH & DS, 8 p.m. ET/PT
June 21: Snow Summit, Calif., XC & ST, 8 p.m. ET/PT
July 5: Snowshoe, W.Va., DH & DS, 8 p.m. ET/PT
July 5: Snowshoe, W.Va., XC & ST, 9 p.m. ET/PT
July 26: Deer Valley, Utah, DH & DS, 8 p.m. ET/PT
Aug. 2: Deer Valley, Utah, XC & ST, 8 p.m. ET/PT
Aug. 9: Mammoth Mountain, Calif., DH & DS, 8 p.m. ET/PT
Aug. 16: Mammoth Mountain, Calif., XC & ST, 8 p.m. ET/PT
Aug. 23: Mount Snow, Vt., DH & DS, 8 p.m. ET/PT
Aug. 30: Mount Snow, Vt., XC & ST, 8 p.m. ET/PT

www.usacycling.org



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