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Interbike Expands Outdoor Demo to 2-Days
 
04/08/2003
After relocating the 2003 Interbike OutDoor Demo to a new venue in Boulder City, Nevada, Interbike today announced this year's OutDoor Demo would also be expanded to a two-day event. The decision comes as a result of overwhelming industry participation and growing popularity in recent years, a factor that ultimately lead to the event's relocation.

Now slated for October 10th and 11th, 2003, the hands-on event will be hosted in Bootleg Canyon, Boulder City, Nevada - a town that has the infrastructure and amenities to support the magnitude of a 2-day event. Beyond several hotels, numerous restaurants, and a grocery market, free showers are provided near the event and full facility camping is available on a first-come-first-serve basis 7 miles away at Boulder Beach on Lake Mead.

NEW 2003 OutDoor Demo Schedule
o Friday, October 10th (9am - 3pm)
o Saturday, October 11th (8am-5pm)

"In order to meet the demand for more new product testing and to provide better service to exhibitors and attending retailers, it was time to extend the schedule of the OutDoor Demo," said Lance Camisasca, Interbike Show Director. "Many retailers and exhibitors expressed interest in an expanded event and with all of the resources of Boulder City at our fingertips, it allows us to support a two-day event," he added.

The OutDoor Demo, which has typically been held for only one day prior to the opening of the expo, provides retailers and media a chance to test the latest in bikes and cycling equipment before hitting the show floor to place next season's orders. A proven testing ground for product comparison and education, the OutDoor Demo drew a record 4000 attendees last year.

"Making the switch to two days is a great decision," said Andrew Herrick of Crank Bros. "As suppliers, we have to do whatever we can to give the Independent Bicycle Dealer the opportunity to educate themselves on current products and trends. The 2-day event will help achieve this," he added.

Retailer Chris Kegel, of Milwaukee's Wheel & Sprocket, saluted the concept of a 2-day demo. "It's an excellent idea and we're going to capitalize on the opportunity. For us, this means less waiting and more riding," said Kegel.

"As the OutDoor Demo has become a more integral part of the Interbike experience, we're confident that the new location and the new schedule will result in a more dynamic event for everyone," said Camisasca.

Exhibitors have the option of participating for one or two days, however, one-day exhibit space is offered on Saturday only.

Additionally, buses will shuttle attendees to and from the Sand Convention Center every 30 minutes and will be available both days of the OutDoor Demo.

Held once a year, Interbike is North America's largest cycling trade show, attracting over 20,000 attendees from around the world. Prior to the show, Interbike now hosts a two-day OutDoor Demo allowing retailers and media a chance to test the latest in bikes and cycling equipment. The next chance to see the future of the bicycle industry will be at Interbike in Las Vegas, Nevada October 10-14, 2003.

www.interbike.com



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