Finish Line was launched in 1988 with their lubrication that was made specifically for bicycles.  Their first product was a dry lube with Teflon fluoropolymer.

The availability of this new technology coincided with the increasing popularity of mountain bikes, which needed a lubricant that would not attract grit and grime.

Finish Line began with a focus on small-batch production, product development, and quality control.

They are now recognized as the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products. Finish Line manufactures a wide variety of products for the care and maintenance of bicycles. The company enjoys a leading market position in over 50 countries.

Their products are used by many of the worlds leading mountain bike and WorldTour teams.