Velocity USA is a performance aluminum rim manufacturer in Grand Rapids, Michigan. Their rim extrusion is sourced from Profile Precision Extrusions in Arizona, and they roll, drill, anodize, build and distribute our rims and wheels from their factory. Velocity USA employs 14 individuals year-round, and takes pride in providing high-quality, hand-crafted products made in the US.

Velocity was founded by Tom Black, just outside of Brisbane, Australia, in 1989. Our first product was an adjustable aluminum water bottle cage called the ‘Velocage’. It was such a clever and simple design that sales spread outside of Australia to the United States by way of Tom’s brother, John Black.

In 1991 they introduced their first aluminum rim, called the Aero. From early on, we set ourselves apart by offering a variety of rim drillings, sizes, and colors for the custom wheel builder. In 1998 they began to sell rims as fully built wheels.