White Industries is a family-owned and run business that has a passion for creating products designed for your bicycle to be functional, elegant, and innovative. Their roots are based in Northern California’s most iconic cycling region. They have been creating products since 1978. Starting with raw materials they craft each step with intention, paying careful attention to make sure the final fit and finish is perfect.

White Industries prides themselves in producing top-shelf products here in the USA.

They have a strong concern about their carbon footprint. From the coolant they choose, to recycling of metals, to reducing plastic in packaging, all the way down to being run ~100% on solar generated power.